As the flour industry evolved, so did the businesses that were a part of it. The washburn crosby company in minneapolis, minnesota was a predecessor to general mills. This vintage 1919 cookbook is a treasure of culinary contributions brought to new york by new immigrants in late 19th century. Mill city museum is a minnesota historical society museum in minneapolis. Along with last weeks post on escalloped salmon, i discovered this elegant minced cabbage in miss parloas new cook book, which was originally published in 1880 by washburn crosby co.
What ad icon was created by the washburn crosby company of. In 1880, washburn crosby flour brands won gold, silver and bronze medals. On april 23, 1921, the new york yiddish daily newspaper, the forverts, announced that it had won an exclusive contract from the washburn crosby company to advertise gold medal flour in its pages. If washburn crosby was a show, old mill a would be the star, with all eyes on it. This was a major coup, since most corporate advertising appeared in all the three or four major new york yiddish dailies in existence at the time. Gold medal flour signs in minneapolis a taste of general. Pauldestroyed what had been minneapolis largest industrial building, and the largest mill in the world, along with several adjacent flour mills. The explosion that changed milling the evening of may 2, 1878 at the washburn a mill the largest mill of its time in the u. Gold medal flour, betty crocker and miss parloa all had their beginnings in washburn crosby co. No other american family has produced an equivalent level of political and business leadership in a single generation than that of the washburns from livermore, maine. This book is in incredibly good condition for its age and contains over 70 pages of recipes and advertisements for gold medal.
Vintage pillsbury flour domino sugar maxwell coffee lipton tea tin canisters. Washburns gold medal trademark of general mills marketing. Mnhs has undertaken many preservation projects large and small over the years. Washburnnorlands living history center where history. General mills began as the washburn crosby company in 1866, selling a single product, its gold medal winning flour. Still the number oneselling flour in america, said forsythe.
Washburn entered the milling business when he built a flour mill on the mississippi river at st. What ad icon was created by the washburn crosby company of minneapolis later called general mills to answer letters about baking with gold medal flour. There was a gold, silver and bronze medal won by washburn crosbys flour. The company can trace its history to the minneapolis milling company, founded in 1856 by illinois congressman robert smith, which leased power rights to mills operating along saint anthony falls on the mississippi river. Etsy is the home to thousands of handmade, vintage, and oneofakind products and gifts related to your search. Flour company is denied use of gold medal for pancake and buckwheat. After the columbian expo, at which the gold medal name was emphasized, the company began eliminating the other names gradually. The piece looks to have been hardly used and barely cracked open. Since its new elevator towered over the minneapolis mill district.
In 1880, washburn crosby flour brands won gold, silver and bronze medals at the millers international exhibition in cincinnati, causing them to launch the gold medal flour brand. See more ideas about vintage recipes, retro recipes and old recipes. Washburncrosbys go ld medal flour cook book 1910 not specified on. Old general mills cookbooks a taste of general mills. It is headquartered in golden valley, minnesota, a suburb of minneapolis. Its successor general mills reprinted this same worthy account in the. Excellent, no rust or dents payment i happily accept paypal, personal checks or money orders. Jun 07, 2005 the gold medal was given to washburn s superlative flour, which is still a brand sold today in the bakery flour channel. So what do you think they see when they look at this place. Washburncrosbys gold medal flour cook book 1910 not specified on. Those flours took the gold, silver and bronze medals.
In a matter of seconds, a series of thunderous explosionsheard ten miles away in st. As industrialists, the brothers achievements included founding of the washburncrosby gold medal flour company, invention of a typewriter, and serving as president of a railroad. Please practice handwashing and social distancing, and check out our resources for adapting to these times. Rare advertising brochure folding trade card washburn. Although superlative had been the more popular name, by 1894 more than half of the flour produced by washburn crosby went out under the gold medal name. Gold medal flour print ad 1904 washburncrosby ebay. No matter what youre looking for or where you are in the world, our global marketplace of sellers can help you find unique and affordable options.
Reliable information about the coronavirus covid19 is available from the world health organization current situation, international travel. Lower court is upheld decision for new york concern does not affect pure wheat product. Those flours won the gold, silver and bronze medals, and the company subsequently changed the name of its highestquality flour to gold medal. Gold medal flour framed advertismentvintage advertising washburn crosby co. Washburn crosby gold medal flour grain elevator minneapolis, mn. Nice old advertising folding trade card brochure washburn, crosby company gold medal flour minneapolis, minnesota ca 1880 for offer a very nice old piece of ephemera. The explosion that changed milling a taste of general mills. Gold medal flour stands a spatial reinforcement of that philosophy. There was a gold, silver and bronze medal won by washburn crosby s flour.
Visitors exit on the 8th floor, where extant equipment is interpreted by staff, and are then led to the ninthfloor observation deck to view st. Washburn crosby began using the brand name gold medal on the companys best grade of flour after their superlative flour was awarded a gold medal in 1880 at the first miller. John crosby november 1, 1828 december 29, 1887 was a businessman and early partner in the washburn crosby company the forerunner of general mills. Buffalo rising is a nationally recognized website that delivers highly influential content and advertising that is relevant to people living in and around buffalo, ny. Washburn crosby s gold medal flour cook book 1910 not specified on. Vintage washburn crosby co gold medal flour metal hinged tin minneapolis 1995. The book title is, gold medal flour cook book published by washburn crosby co. Voices of people who worked in the washburn a mill are heard throughout the show. Antique gold medal flour cook book for your consideration.
T is a 710 day hold on items paid with a personal check. Numerous and frequentlyupdated resource results are available from this search. A 1991 fire gutted the national historic landmark washburn crosby a. The company markets many well known north american brands, including gold medal flour. The washburn crosby milling complex a mill complex, on which the gold medal flour signs sit, is one of three national historic landmarks in minneapolis, the highest distinction a building can achieve in the united states for heritage preservation. Apr 18, 2016 there was a gold, silver and bronze medal won by washburn crosby s flour.
It says that gold medal flour is the leading brand of the country, and that a vast business has been conducted by the defendant in this particular brand. Meanwhile in 1893, gold medal flour continued to win awards, taking the top prize at the columbian exposition. In 1880, washburn crosby entered several grades of flour in the first international millers exhibition in cincinnati, ohio. Gold medal flour signs in minneapolis a taste of general mills. The history of the two gold medal flour signs on the minneapolis riverfront, first installed by the washburn crosby company in 1910. Large sums of money have been spent by the defendant in advertising this brand, and it contends. Gold medal flour washburn crosb y orange bread kitchen tested recipes 1925 ad. John crosby november 1, 1828 december 29, 1887 was a businessman and early partner in the washburncrosby company the forerunner of general mills. The museum focuses on the founding and growth of minneapolis, especially flour milling and the other industries that used hydropower from saint. May 11, 2012 inside the lid was an original label showing a cloth gold medal flour bag with the name washburn crosby co. Washburn crosby held a contest, awarding pincushions to those who could assemble a jigsaw puzzle that depicted people carrying sacks of gold medal flour. On the evening of may 2, 1878, the washburn a mill exploded in a fireball, hurling debris hundreds of feet into the air. In 1928, the washburn crosby company merged with 28 other mills and was renamed general mills. The company markets many wellknown north american brands, including gold medal flour, annies homegrown, betty crocker, yoplait.
If washburncrosby was a show, old mill a would be the star, with all eyes on it. The twin gold medal flour signs sit atop elevator no. Rare advertising brochure folding trade card washburn crosby. May 22, 2009 gold medal received its name on june 8, 1880, when the washburn crosby company won the gold, silver and bronze medals on the three grades of spring wheat processed flour at the first international millers exhibition. Aug 01, 2016 on april 23, 1921, the new york yiddish daily newspaper, the forverts, announced that it had won an exclusive contract from the washburn crosby company to advertise gold medal flour in its pages. Antique 1910 gold medal flour cookbook washburn crosby co. General mills was created in 1928 when washburn crosby president james ford bell directed the company to merge with 26 other mills.
One might say that its the difference between watching a story unfold and staring at it later on television. Antique 1909 original gold medal flour ad in metal frame. Many different flour brands have dotted the history of general mills, but one of the most wellknown remains gold medal. General mills gold medal flour celebrates 125 years of baking. Antique 1910 edition of the gold medal cook book produced by and for the gold medal flour company. Gold medal flour is still the industry leader today.
Gold medal flour, a product of washburn crosby, helped to kickstart betty s career. Vintage gold medal flour for sale vintage advertising. General mills gold medal flour celebrates 125 years of. In 1924, the company acquired a failing twin cities radio station, wlag, renaming it wcco from washburn crosby company. Washburn had already teamed up with john crosby in 1877 to form the washburn crosby company, best known for their gold medal flour brand.
True recipes for artichokes, zucchini, risotto, macaroni, polenta, eggplant, gelati, gnocchi and zabaione. In 1880 washburn crosby flour brands won gold, silver and bronze medals at the millers international exhibition in cincinnati, causing them to launch the gold medal flour brand. Those flours won the gold, silver and bronze medals, and the company subsequently changed the name of its highestquality flour to gold medal gold medal was eventually shipped worldwide. Inside the lid was an original label showing a cloth gold medal flour bag with the name washburn crosby co. The gold medal flour sign still shines at night atop the adjoining grain elevator. John crosby general mills wikimili, the free encyclopedia. Work at the mill trudged on for years, and gold medal flour made a name for itself as a high quality product. After winning the award, washburn crosby began using gold medal as the brand name on the firms best grade of flour, and on aug. Apr 12, 2019 john crosby general mills last updated april 12, 2019 john crosby. Vintage washburn crosby gold medal flour tin canister. Gold medal flour cook book 1910 edition washburncrosby. Jun 16, 2016 the history of the two gold medal flour signs on the minneapolis riverfront, first installed by the washburn crosby company in 1910.
After winning the award, washburn crosby began using gold medal as the brand name on the firms best grade of flour. Gold medal flour is a well known ingredient in the kitchens of amateur and professional bakers nationally. It opened in 2003 built in the ruins of the washburn a mill next to mill ruins park on the banks of the mississippi river. This story is part of a yearlong series on a taste of general mills to highlight the people, products and projects that have contributed to the companys legacy. Going up against flour mills all over the world, the washburn crosby co. The minnesota historical society is dedicated to the stewardship of the washburn crosby a mill complex and its longterm preservation. In 1880, the washburn crosby company entered several grades of its flour in the first international millers exhibition in cincinnati, ohio. Gold medal flour cook book 1910 edition washburncrosby co. Following this huge success, the company labeled their flour the best in the world, leading to the creation of the gold medal flour name. This auction is on the lot of 12 vintage flour sacks. Vintage gold medal flour ads 22 photofridg magnets.